London, UK – 27.04.26.
Media 10 has marked a major milestone with the success of the Spring 2026 Ideal Home Show, as the iconic show celebrated its 118th year with a dynamic, content-led experience at Olympia, London.
Returning in a refined 10-day format, the show delivered a high-impact programme spanning interiors, gardens, home renovation, food, and lifestyle, reinforcing its position as the UK’s leading home and garden show.
Rob Nathan, Managing Director at Media 10, said: “The new 10-day format proved an instant success. We delivered the same audience that previously attended across 17 days in 2025, which is a fantastic result and a real testament to the strength of the brand and the team behind it. At 118 years old, the Ideal Home Show continues to evolve and shows no signs of slowing down.”
A major highlight of the show was its impressive line-up of celebrity guests and expert talent. Familiar faces including Katie Piper, Charlotte Hawkins, Clare Balding and Ellie Simmonds, alongside Rob Bent and Andrew Dickens, drew engaged crowds across the stages. They were joined by respected industry voices including George Clarke, Stuart Douglas and Scarlette Douglas, Oz Clarke, and David Domoney, delivering expert insight across property, design, gardening, and lifestyle.
Adding to the programme, This Morning’s Alice Beer took viewers on a flying visit through the show’s standout features, sharing practical consumer advice, while highlighting key installations and must-see areas.
An exceptional moment came with a live performance from Emeli Sandé, bringing a cultural highlight to the programme and reinforcing the event’s blend of inspiration and entertainment.
Across the show, a refreshed line-up of features brought new energy and interactivity to the visitor experience. Highlights included the Design Studio, DIY Live, the Smart Home, and the BBQ Academy, alongside returning favourites such as the Eat & Drink Festival and the immersive Show Home – this year Town & Country themed, each designed to inspire practical ideas for modern living.
The new and much-loved Bark Yard in collaboration with Dogs Trust, reflected the growing importance of pet-friendly living. Hands-on workshops and live demonstrations encouraged visitors to engage directly with the latest trends in home, design, and lifestyle.
The success of the 2026 edition reinforces Media 10’s commitment to delivering world-class live experiences that connect audiences, brands, and culture in meaningful and commercially impactful ways.