Best of
British

The very best of British luxury to the world’s largest consumer of luxury goods: China.

Best of British

We bring the very best of British luxury to the world’s largest consumer of luxury goods: China.

Distinction,

quality and
innovation

Media 10 launched Best of British as a luxury lifestyle event celebrating British heritage, craftsmanship, and innovation. The show featured leading fashion designers, premium brands, and emerging musical talent, offering exhibitors unique opportunities to engage with international markets. Strategic partnerships with Alibaba and Royal Mail enabled British brands to expand into China, enhancing the event’s global impact.

Distinction, quality and innovation

Think bigger than tea, Downton Abbey, and even the Queen. There’s something else Britain is revered the world over for – its distinctive luxury heritage. Its excellence in design and production.

Best of British celebrates just that. And there’s so much to do at this brand new four-day event. Upgrade your home to a palace with bespoke crafted furniture. Discover the time-old tradition of immaculate London tailoring with a three-piece suit. Taste the finest artisanal fare, then wash it down with a Scottish craft ale in a traditional pub.

For British brands, it’s a chance to connect with a whole new audience. And for China, it’s a spectacular showcase of new inspiration.

Best of British brand

Branding

Heritage, luxury

and innovation.

From Britain to China.

High-end visitors across China
0 k
Key trade contacts
with exceptional buying power
0 k
New British brands introduced to China
1

Showcase of British brands to the prime consumers of luxury in the world.