The biggest and best optometry and eyewear show in the UK.
The biggest and best optometry and eyewear show in the UK.
all things optical
Media 10 launched 100% Optical in 2014, establishing it as the UK’s largest optical trade event. Held annually at ExCeL London, the show attracted over 10,000 visitors and featured more than 200 exhibitors, offering a platform for optical professionals to explore the latest in eyewear, equipment, and education. In October 2024, Media 10 sold 100% Optical to CloserStill Media, marking the company’s second major trade show divestment after the sale of Design Shanghai in 2019.
Bringing together the latest in equipment, technology, education and trend-led eyewear, 100% Optical is the industry’s biggest trade show.
See the latest ophthalmic equipment in action. Get one-to-one professional consultations and build invaluable, accredited training. When all that’s done, enjoy a glittering fashion show! Then – as this is not your standard trade show – a happy-hour cocktail, a fantastic party, and live DJ dances.
Four days of networking, learning, and inspiration. Whether you’re a luxury eyewear buyer or an trainee optometrist, it’s unmissable.
