Reports to: Commercial Director
At Media 10, we do things differently. We’re the UK’s most decorated events and publishing company, delivering iconic, award-winning experiences across design, interiors, lifestyle, and construction. We’re passionate, we’re creative, and we believe in making work as exciting as the experiences we produce.
The Ideal Home Show Christmas is the ultimate festive shopping and lifestyle event, celebrating everything that makes the holiday season special, from home styling and interiors to food, drink, gifts, and entertainment. Building on the strength of the Ideal Home Show brand, this event brings the magic of Christmas to life under one roof, attracting thousands of visitors looking for inspiration, products, and experiences that define the festive season.
We’re looking for a commercially savvy, entrepreneurial Commercial Manager to drive revenue, grow partnerships, and lead from the front at this high-profile, seasonal showcase.
The role
As Commercial Manager, you will lead the strategic growth of stand revenue and sponsorship for the Ideal Home Show Christmas, driving both new business and account development. You will create high-value sponsorships, experiential partnerships, and brand activations that enhance the event’s commercial performance and visitor appeal.
A key focus will be exceeding revenue targets through proactive sales leadership, client acquisition, and effective team management. You’ll collaborate closely with the Commercial Director, as well as event, marketing, content, and operations teams, to ensure every exhibitor and partnership engagement is executed seamlessly, from initial pitch to on-site delivery.
What you’ll be doing
- Take a senior role in driving stand sales and sponsorships across the Ideal Home Show Christmas, maximising all commercial opportunities.
- Build and maintain a robust pipeline of quality exhibitors, sponsors, and partners, across Lifestyle, Home, Gifting, Food & Drink, and entertainment sectors.
- Develop persuasive, creative, and tailored proposals that align with client objectives while enhancing the event’s festive value proposition.
- Lead by example on major accounts, negotiating and closing high-value deals to meet and exceed revenue targets.
- Collaborate with content and features teams to deliver immersive, seasonal activations and experiences that delight visitors and brands alike.
- Work with operations and marketing teams to ensure flawless campaign delivery and exceptional client satisfaction.
- Analyse team performance data, sales metrics, and market trends to refine pricing strategies, optimise floorplans, and drive commercial growth.
- Represent the brand at key industry events to generate leads, strengthen relationships, and stay ahead of market trends.
- Produce detailed post-show evaluations, offering insights and recommendations to inform future commercial strategy and event development.
- Lead and mentor your team to achieve their targets and career development
Key Performance Indicators (KPIs)
- Stand revenue growth year-on-year
- Identify and grow new business across sponsorship and stands
- High conversion rate on proposals and pitches
- Retention and satisfaction rates of sponsors and exhibitors
- Timely delivery of all commercial elements on-site
- Innovation and creativity in packaging and presenting commercial opportunities
You should have
- A proven track record in senior sponsorship and/or exhibition sales roles
- Demonstrable experience growing revenues across complex, large-scale events
- Excellent sales skills, from cold call to close, with the confidence to pitch at senior level
- Experience in creating tailored proposals
- Strong written and verbal communication abilities
- Commercial awareness and the ability to spot and shape new opportunities
- Experience managing high-value clients and building long-term relationships
- A team player mentality with the drive to lead, mentor and collaborate
- A flair for selling within lifestyle, interiors or consumer-facing sectors is a bonus
What we offer
- Competitive salaries
- Uncapped commission
- Discretionary bonuses
- 25 days annual leave
- One day off for your birthday, (with a gift and cake)
- Enhanced maternity and paternity leave
- Workplace pension
- Two legendary parties per year, Summer and Christmas
- A supportive, social, and vibrant team environment
How to Apply
Either complete the form below, or send your CV to [email protected] and tell us why you’re a great fit for this role.
This role is based at our head office in Loughton, Monday to Friday.